About Us

Purple Ocean was born from a simple but frustrating problem: no one could give dispensaries a straight answer. Operators were left guessing. Compliance was confusing. Rules changed without warning. And every dispensary had to reinvent the wheel, which wasted time, money, and sanity trying to figure out what was actually required to launch and run a legal cannabis store in New York. We thought that was ridiculous. So we brought together dispensary operators, policy nerds, legal minds, and tech builders to fix it. We decoded the regulations, tracked every update, and built tools and guides that are made only for New York cannabis, not vague national advice or outdated PDFs. Purple Ocean isn’t a consulting firm. It’s not a content platform. It’s a working system for people building real dispensaries in New York. We know New York cannabis isn’t just complicated, it’s risky. One wrong move and your business and personal bank accounts can be frozen. Accepting the wrong kind of payment? Fines or shutdowns. A non-compliant digital menu? You’re exposed to ADA lawsuits. It only takes one mistake to lose everything. We track these risks. We build systems around them. So you don’t have to learn the hard way. We built Purple Ocean so you don’t have to figure out New York cannabis alone. Not because you can’t ... but because you shouldn’t have to. No sales traps. No gatekeeping. Just systems that work and tools that last.